capturing the heart of the story to Drive the Mission Forward.

I’m a strategic and faithful leader specializing in marketing and communications strategy, results-oriented digital marketing, content development, social media engagement and brand management.

Your story is your message to the world. Let’s share it. 

Brand Identity and Management
Marketing Strategy and Implementation
Content and Asset Development
Visual Storytelling through Diverse Media
Managing Digital Content Lifecycles
Social Advertising and Campaign Management

Budget Planning and Contract Negotiations
Managing Contractors and Freelancers
Public Speaking and Training Presentations
Organization, Multi-Tasking and Prioritization
Analytical and Problem-Solving Skills
Balancing Strategy and Tactics

Director of marketing | september 2017 - present
Fellowship of Christian athletes
kansas City, missouri

• Oversee the integrated marketing strategy and digital marketing campaigns to coaches, athletes, donors and FCA staff by supporting FCA’s advancement areas including Donor and Board Advancement, Ministry Advancement, Talent Advancement and International.

• Strategically direct FCA’s digital presence and messaging through websites, email and social media platforms while coordinating with contractors to daily manage channels.

• Oversee social advertising and retargeting efforts to grow and expand FCA’s social media presence. This includes deploying an annual targeted ad and remarketing campaign to increase camp registrations with over 2 million impressions, 647,704 unique ad views, 29,216 ad clicks and 1,160 total camp registrations in 2018.

• Manage email marketing including a weekly internal email to FCA staff, targeted monthly emails to FCA constituents and develop and deploy email templates to support FCA field staff’s email marketing efforts. 

• Manage a team of outside contractors for ongoing design, content or digital support needs.

• Provide in-person training and presentations to hundreds of FCA staff in marketing and communications strategy, social best practices and marketing resources. 

• Supported FCA’s major branding initiative working in concert with brand agency, Prophet. Provided guidance in brand research and assisted in final output of positioning statements and brand identity. 

• Worked closely with FCA leadership in launching and implementing new Fulfilling the Vision brand work.

• Discovered, built and launched a marketing technology platform, FCA Suitespace, to serve over 1,700 field staff’s needs in marketing and communications by providing a cloud-based software solution to customize print and digital marketing assets. Create new content monthly and provide ongoing webinars, training and best practices.

communications manager | September 2011 - August 2017
Fellowship of Christian athletes
kansas City, missouri

• Developed and managed digital marketing campaigns for the FCA brand, ministry areas, merchandising and resources.

• Led the creation of marketing and promotional resources including print and digital annual reports, brochures, booklets, invitations, direct mail, print ads, PSAs, radio ads, video content, social and website graphics while ensuring consistent branding and messaging. 

• Supported trademark management and developed logo and design branding guidelines.

• Offered “marketing services” to local FCA staff to serve them in their communications needs including print and digital template development and marketing best practices.

• Provided resource development and on-site support for FCA events including President’s Weekend and Realtime.

communications assistant | March 2009 - august 2011
Fellowship of Christian athletes
kansas City, missouri

• Supported the administrative needs of the EVP of Communications and the National Director of Marketing.

• Produced and edited press releases and managed a media database.

• Provided media support to a monthly radio program, Sharing the Victory.

• Assisted in national marketing efforts through resource development, design and editing.

Photojournalist | August 2007 - February 2009
Gatehouse media - the examiner Newspaper
independence, missouri

• Produced and developed visual content at an award-winning suburban daily newspaper, The Examiner. 

• Managed multiple assignments and deadlines in a fast-paced and ever-changing environment.

• Collaborated closely with editors and reporters to produce visual content for publications.

• Initiated, launched and produced video and multimedia content for examiner.net.

• Managed the newspaper's digital asset archive and responsible for photo reproductions. 

• Hired, managed and assigned freelancers.
   

photographer & co-producer | June 2007 - January 2011
shine foundation
norman, oklahoma

• Produced high-quality visual content and photography for a full-length documentary film named Rainbow Town, the true story of a Liberian orphanage.

• Presented the film and represented the foundation at over 20 prestigious film festivals and multiple fundraising events.

• Developed, designed and deployed a year-end giving strategy through a Christmas gift catalog that raised over $20,000 in two years. 

• Launched and managed the film's digital footprint through multiple social media channels, email marketing, YouTube channel, website development and online merchandising.

• Awarded the Wilbur Award for Documentary Film, Humanitarian Award at Monaco Film Festival and Best Documentary at Indie Spirit Film Festival.